Year
2025
Client
EF Pro Cycling
Category
Brand partnerships
EF Pro Cycling is one of the most distinctive teams in the international peloton, combining elite WorldTour performance with a bold cultural identity. The team competes at the highest level across Grand Tours, Classics and major stage races, but stands out through its creativity, pink visual identity and alternative racing mindset.
Its culture feels open, international and progressive, with strong storytelling around riders, adventure and individuality. That makes EF attractive for partners looking to connect with performance, movement, creativity and a younger, modern cycling audience.
Beyond the race results, EF has built a brand that people recognise and remember. It is a team for partners that want to be part of cycling’s future: more global, more expressive, more content-driven and more connected to culture.
