Year
2024
Client
Speedskating BV
Category
Partner acquisition and negotiation
Product Duration
8 months
Reintroduced Essent into speed skating, leveraging the sport’s cultural significance in the Netherlands to build a commercially strong platform linking performance, audience reach and energy transition.
Led negotiations to secure Essent as naming partner, embedding brand, purpose and performance into one aligned partnership.
Reintroduced Essent into speed skating, leveraging the sport’s cultural significance in the Netherlands to build a commercially strong platform linking performance, audience reach and energy transition.
Beyond the commercial partnership, this collaboration re-established Essent’s connection to Dutch society through speed skating, a sport deeply rooted in national culture. It created a platform to activate on social impact and sustainability, linking the energy transition to everyday life through sport.
