Year
2026
Client
Team Visma | Lease a Bike
Category
Naming rights partnership
Product Duration
2026-2027
As one of the most successful and progressive teams in professional cycling, competing at the very highest level across 300+ race days annually, including the Tour de France. The team offers a rare platform that combines global reach, daily visibility and deep cultural relevance across Europe and beyond.
Our role is to help secure a partnership that goes beyond traditional sponsorship. This is about building a long-term business platform, where a partner becomes fully integrated into the identity of the team.
Through Game Day Agency, we bring a rights-holder perspective, ensuring that partnerships are built to create measurable value on both sides, and positioned for long-term success.
The opportunity is particularly powerful for brands looking to:
Establish a pan-European presence with consistent, high-frequency exposure
Connect with a performance-driven, health-conscious and sustainability-oriented audience
Activate across both B2B and B2C environments, from hospitality and client engagement to mass participation and community impact
Align with a sport that naturally embodies mobility, energy transition, and human performance
With naming rights, a partner does not just join the platform, they define it.
