SailGP

SailGP

SailGP

SailGP is one of the fastest-growing sport platforms in the world, combining elite sailing, high-speed racing and a global calendar across iconic waterfront cities.

The racing format is short, intense and highly visual, with national teams competing in identical high-performance F50 catamarans. It creates a clear mix of technology, data, precision, teamwork and risk.

SailGP is one of the fastest-growing sport platforms in the world, combining elite sailing, high-speed racing and a global calendar across iconic waterfront cities.

The racing format is short, intense and highly visual, with national teams competing in identical high-performance F50 catamarans. It creates a clear mix of technology, data, precision, teamwork and risk.

SailGP is one of the fastest-growing sport platforms in the world, combining elite sailing, high-speed racing and a global calendar across iconic waterfront cities.

The racing format is short, intense and highly visual, with national teams competing in identical high-performance F50 catamarans. It creates a clear mix of technology, data, precision, teamwork and risk.

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Man Smoking

Year

2026

Client

SailGP

Category

Brand partnerships

Product Duration

12 months
Sales outreach
Sales outreach

For brands, SailGP offers more than visibility. It is a premium partnership platform for companies that want to connect with innovation, sustainability, performance, global business audiences and high-value hospitality.

Proposition
Proposition

Its strength is the combination of sport and setting: races take place close to major cities, business communities and cultural moments, making it highly relevant for client engagement and brand storytelling.

Man
Partnership acquisition
Partnership acquisition

Game Day Agency helps brands and rights holders identify, shape and unlock these types of partnerships, translating the sport platform into strategic value around brand growth, B2B relationships, customer engagement and long-term business impact.

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Let'S WORK

TOGETHER

BASED IN amsterdam,

the netherlands

Partnerships
+ strategy

BASED IN the netherlands, game day agency is a creative global partnership agency. working on premium and elite sport partnerships across football, cycling, formula one and sailing.

Let'S WORK

TOGETHER

BASED IN amsterdam,

the netherlands

Partnerships
+ strategy

BASED IN the netherlands, game day agency is a creative global partnership agency. working on premium and elite sport partnerships across football, cycling, formula one and sailing.

Let'S WORK

TOGETHER

game day agency is a creative global partnership agency. working on premium and elite sport partnerships across football, cycling, formula one and sailing.

Let'S WORK

TOGETHER

BASED IN amsterdam,

the netherlands

Partnerships
+ strategy

BASED IN the netherlands, game day agency is a creative global partnership agency. working on premium and elite sport partnerships across football, cycling, formula one and sailing.

gameday

gameday

gameday

gameday