BASED IN AMSTERDAM,
THE NETHERLANDS
Available ALL AROUNd
worldwidE
SPORT PARTNERSHIP
DEAL + CONCEPTS
01
//Approach
Three Phases
//Approach
Three Phases
STRATEGIC PARTNERSHIPS.
BUILT FROM THE INSIDE.
Game Day Agency is a strategic partnership studio, founded in 2023.
We operate at the intersection of rights-holder intelligence and premium brand strategy.
We don’t broker sponsorships. We design partnerships that make commercial sense on both sides of the table.
Game Day Agency is a strategic partnership studio, founded in 2023. We operate at the intersection of rights-holder intelligence and premium brand strategy.
We don’t broker sponsorships. We design partnerships that make commercial sense on both sides of the table.
01
02
03
PROPOSITION ARCHITECTURE
Built on market insight and competitive context.
RIGHTS-HOLDER INTELLIGENCE
We understand how decisions actually get made.
PREMIUM PARTNERSHIPS
Where strategic thinking translates into real commercial impact.
PROPOSITION ARCHITECTURE
Built on market insight and competitive context.
RIGHTS-HOLDER INTELLIGENCE
We understand how decisions actually get made.
PREMIUM PARTNERSHIPS
Where strategic thinking translates into real commercial impact.
PROPOSITION ARCHITECTURE
Built on market insight and competitive context.
RIGHTS-HOLDER INTELLIGENCE
We understand how decisions actually get made.
PREMIUM PARTNERSHIPS
Where strategic thinking translates into real commercial impact.
02
//Portfolio
2013 - 2025
//Portfolio
2013 - 2025
selected propositions
selected propositions
Some of the current propositions GameDay is working on
03
//Who We Are
Since 2023
//Who We Are
Since 2023
More About
GAMEDAY AGENCY
More About
GAMEDAY AGENCY
We foundend GameDay in 2023 after having worked in the sports industry for over 18 years. The reason for gameday is because we believe sport is still one of the few places where business, culture and emotion genuinely meet. But only when partnerships are built with a clear strategic reason.
We foundend GameDay in 2023 after having worked in the sports industry for over 18 years. The reason for gameday is because we believe sport is still one of the few places where business, culture and emotion genuinely meet. But only when partnerships are built with a clear strategic reason.
Our work sits between brands and rights holders. We help identify where sport can create real value: stronger positioning, better conversations, access to the right audiences, commercial growth and long-term relevance. Not sponsorship for visibility alone, but partnerships that help a company move closer to where it wants to go.
Our work sits between brands and rights holders. We help identify where sport can create real value: stronger positioning, better conversations, access to the right audiences, commercial growth and long-term relevance.
04
//Services
What We Do
//Services
What We Do
what
we do
what
we do
How we help sport organisations and teams to
build the best brand
partnerships in sport.
How we help sport organisations
and teams to build the best brand
partnerships in sport.
Strategy
Building sport partnerships that connect brand ambition and business goals.
Network
Bringing brands and rights holders together around relevant, credible and commercially useful partnerships.
Platforms
Building sport platforms that help brands grow, connect and become more relevant.
Growth Strategy
Using sport partnerships to open markets, reach the right audiences and build stronger preference.
Strategy
Building sport partnerships that connect brand ambition and business goals.
Network
Bringing brands and rights holders together around relevant, credible and commercially useful partnerships.
Platforms
Building sport platforms that help brands grow, connect and become more relevant.
Growth Strategy
Using sport partnerships to open markets, reach the right audiences and build stronger preference.
05
//Game Day Agency
Since 2023
//Game Day Agency
Since 2023
STRATEGIC PARTNERSHIPS.
BUILT FROM THE INSIDE.
STRATEGIC PARTNERSHIPS.
BUILT FROM
THE INSIDE.
STRATEGIC PARTNERSHIPS.
BUILT FROM THE INSIDE.
06
//Stats
Fun Facts
//Stats
Fun Facts
Global Clients
Global Clients
Global Clients
years of experience
years of experience
years of experience
mio euro deal value
Awards Won
Awards Won
Awards Won
mio euro deal value
mio euro deal value
mio euro deal value
07
//Experience
2023 - Present
//Experience
2023 - Present
EXPERIENCE
our
eXPERIENCE
Team Essent
Title partnership
2024 - present
Partnership acquisition of Essent as new naming partner for speed skating team Essent.
Team Essent
Title partnership
2024 - present
Partnership acquisition of Essent as new naming partner for speed skating team Essent.
Audi Revolut F1
Brand partnership
2026-present
Negotiation between Audi Revolut F1 and Mammoet
Audi Revolut F1
Brand partnership
2026-present
Negotiation between Audi Revolut F1 and Mammoet
Team Visma Lease a Bike
Partnership acquisition
2025-present
Working along the commercial team on partnership acquisition including naming partnership
Team Visma Lease a Bike
Partnership acquisition
2025-present
Working along the commercial team on partnership acquisition including naming partnership
Let'S WORK
TOGETHER
BASED IN amsterdam,
the netherlands
Partnerships
+ strategy
BASED IN the netherlands, game day agency is a creative global partnership agency. working on premium and elite sport partnerships across football, cycling, formula one and sailing.
Let'S WORK
TOGETHER
BASED IN amsterdam,
the netherlands
Partnerships
+ strategy
BASED IN the netherlands, game day agency is a creative global partnership agency. working on premium and elite sport partnerships across football, cycling, formula one and sailing.
Let'S WORK
TOGETHER
game day agency is a creative global partnership agency. working on premium and elite sport partnerships across football, cycling, formula one and sailing.
Let'S WORK
TOGETHER
BASED IN amsterdam,
the netherlands
Partnerships
+ strategy